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Outdoor Experiential Events
Traffic building events for customer engagement, sampling, entertainment, demonstration, activation, and viral installation. Tent based to open air events such as festivals, concerts, athletic events, etc.
Crew Training, Development, and Management
From setup, demonstrators, and ambassadors we provide unequalled training, management and supervison of high energy friendly event staff.
Sampling and Demonstrations
Get your product into their hands, and your service into their hearts and minds through experiential engagement - engaging the five senses, and opening a gateway to the sixth sense.
Live Entertainment
Production of entertainment elements from talent, crew, staging, AV and more.
Traffic Building Experiential Events
Event based entertainment and experiential programming to make it memorable whether it is outdoors or indoors.
Theme Environments
Receating behavior based environments and connecting with the audience's core principles and beliefs.
Live Demonstrations
We develop and manage demonstration based experiential learning initiatives to leverage event impact.
Event Logistics
We develop, produce and manage all experiential event logisitics and administration to ensure a seamless event.
Venues
Producing events in shopping Malls, public spaces, convention centers, in-store, trade shows, etc.
Exhibit Design and Installation
We develop thematic exhibits and environments to further your experiential footprint.
Experiential Event Marketing Services
- Create emotional association with your service, product and brand through live experiences
- Build traffic from word of mouth marketing and viral strategies
- Increase business through vertical events
- Develop and implement a Unique Value Proposition (UVP) / Competitive Advantage
Make It Experiential
Five compelling reasons, and studies showing why creating experiences is critical ...
The Oz Effect
- Event marketing creates a destination for your product, service and/or location.
- Experiential event marketing deals with the journey and the experiences you create for your customer as you take them to their destination.
- Carson Worldwide creates the yellow brick road that constructs immersive doorways along your customers' journey.
Ultimately, these doorways intimately connect them with your service, product and/or destination using live physical events in a landscape we call Oz.
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Base camp for event based initiatives
Carson Worldwide
Carson Worldwide is an event production company that creates experiential environments and strategically integrates marketing and PR dynamics into your campaign or initiative. Through experience based events including large scale events, special events, conferences, trade shows, meetings, festivals, experiential learning based travel, etc. Carson Worldwide creates big experiences that are relevant yet subtle, powerfully memorable, and the real deal.
"If I tell you something you'll forget it, if I show you something you may remember it, and if you do something you understand it and it becomes part of a powerful experience". By Carson Tang (Illinois Meetings & Events 2008).
The Path To Marketing Success
Carson Worldwide guides your audience through a decision making maze using experiential learning based lifestyle events that generate "call to action" results and emotional associations.
Going experiential increases customer engagement and activates trial resulting in conversation and conversion.
Trends can be short lived fads as one hit bands and Furbys. Messages may catch your attention and may make you laugh while in reality may not sell or promote your product or service. If your objective is to merely entertain then you're okay. If what you want is your customers to take action then give them a memorable experience, not fluff.
By intuitively installing win-win belief systems into our experiential event marketing initiatives profitability and results have doubled and even tripled throughout the campaign cycle.
We're not sure if this is for you but these strategies have worked for the biggest most successful companies in the world. If you're interested in learning more
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Useful Links
30 Years Experience
- Nationwide experiential event marketing;
- Strategic brand development and integration;
- Experiential event planning, show logistics and management;
- Creating strategic sponsorships (we do not sell sponsorships for our clients);
- Managing and developing consumer promotions and experiences;
Our Clients
Clients include Fortune 500 companies, PR firms, Ad agenices, NGO's, government agencies, international celebrities and industry leaders.
About
Carson Worldwide, LLC operates with offices and representatives in both North America and UK. It was established in 1998. If your company follows 8A procurement guidelines, and/or is providing M/WBE contracts, we are a 100% minority owned business.
Crewing & Interning
Want to get hands-on experience in Experiential Event Marketing?
Volunteer with us to learn and work with the best in the industry.
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Doing More In Less Time
Business owners and executives work at 120% - 130% capacity! It is virtually impossible to get "everything" done in the course of your work day.
Studies show there are 340 hours of reading and catching up to do at any given point. Because executives are working with smaller staff and doing more in less time, they constantly working just to get out from under the backlog.
Vendors & Suppliers
Our events use the latest technology, spectacular effects, and breakthroughs in human interaction and engagement. Keeping all our events fresh means we are constantly improving and partnering with the most innovative products and best creative service providers on the planet. If wish to apply be a vendor or supplier for exhibitry fabrication, tents, displays, kiosks, signage, audio visual, lighting, staging, freight handling, staffing, rentals, etc. email us with your website and rate card.