Are sales results important for your business or personal success?
You better believe it, or perhaps you just don't realize it yet. This works for brands, services, products, destinations, and individuals.
We can learn much from life lessons, and sometimes they are the most powerful references we can establish because they are benchmarked against our experiences. Where do we find the lessons to unlock the keys to sales in our everyday lives? One powerful area is dating. Yes, you saw correctly, 'dating'.
Whether it is selling something for a business, selling visits to a destination or moving someone to establish a relationship with you the elements to effectively land a sale are reflected in every successful sales transaction.
There are nine key elements that you can deliver and associate the experience with that you convey to your customer (or prospective partner) that is prevalent in creating the foundation of any successful relationship. Remember "people don't buy what they need, they buy what they want". This should tell you the buying process is built upon striking emotional chords, and then closing the deal with logic.
The elements that you need to address to make a successful sale are listed below but are are in no particular order, nor do you need to achieve all of them. By connecting your customer's (or date's) emotional base with as many of these solutions to as many of these elements as possible you will stimulate desire and foster an environment bringing the other party closer to making a positive purchase decision.
- Make what you have to offer look appealing, neat, exciting, understandable, and relevant to what they want
- Make them feel good speaking with you, and associating with what you have to offer
- Point out what they are missing out on or losing without what you are offering
- Show confidence in everything you say and offer. People don't buy from someone who is unsure about what they are selling, including themselves
- Make yourself likable and available
- Create fireworks and excitement. Amp up the energy
- Connect the dots for them so they see you share their views and values in helping and contributing to their cause
- Create a level of trust
- Make clear what you have to offer and how it fits into their needs assessment
If you force yourself to cover 'all' the points above you may appear artificial, rehearsed and out of integrity. The best method is to show you care, establish credibility and trust, align, and demonstrate you are there to help the other party get what they want.