The holidays is a great example of how individuals are creatures of habit, and how easily they are influenced by a single gesture or thought.

It takes years and decades to shape and mold a belief system, not so easy to deconstruct it. For that belief to become a behavior that translates into automated action year after year it takes reintroductions and continual experiences which reinforce and remind; I refer to these as positive or negative experiences.

To elicit a 'one off' action it takes just a single action from you. Follow this example.. How do you react when you receive a holiday card or gift from someone, maybe some you haven't heard from in years? Most people will reciprocate, thus the law of reciprocity.

Most people don't know how to 'receive'. What this means because people don't know how to receive a gift, they feel compelled to return the favor. This is all built upon human psychology and our upbringing - I'll spare you the psychology lesson.

Those who do well not reciprocating are often those who fit the description of narcissistic, antisocial or psychopath, but then who would get them a gift or send them a card? In business you'll find the standard practice of sending greetings to individuals, you know almost nothing about but you'll still send them a greeting for a birthday, anniversary, accolade for an achievement, promotion or new job, holiday, etc. out of keeping your name top of mind?

Often positive experiences are created for those we'd like a favorable action from; while creating negative experiences to move someone away from something, e.g. indulging in harmful or destructive behavior, or even a competitor's product or service. This is part of an 'away', and 'towards', strategies. For example would you move towards a flame if you knew you were going to get burned if you step within a certain distance from it, and conversely would you give up one dollar if you knew it would generate  $10 in return?

These examples are all built on experiences. Depending on how relevant and powerful the experience it can result in instant action, sustained action, and or long term residual actions (this is activated by triggers that are tied to anchors that are created within the experience framework).

You may be thinking it sounds very manipulative. Either you can help someone stop smoking, lead a better life, or lead one of greed. It is up to the individual because you can spend all your life trying to change others and it will never happen, but you can change your mindset in a second and influence others to follow your lead instantly.  Just like hypnosis, you cannot hypnotise anyone who resists it; to believe otherwise is myth and legend; however, you can influence others.

Influence is bought by how much credibility you create for you, or what you are purporting. The more credibility the more influence. The more experiences you create for others the more credibility you build (or not - let's face it you may sometimes have bad experiences with some people or in certain situations). It's a bit more complex than this description although for simplicity and without citing the science what you see here is boiled down for cutting to the quick.

I can assure you any experience you create that involves an interaction, will be remembered. And if it is personally relevant it will transform or reinforce belief systems while creating desired or undesired behaviors. We have done this over hundreds events at Carson Worldwide, and to this day, years later, we still witness the positive experiences we've created, and the rewarding outcomes our clients have enjoyed. Creating experiences takes some work, but to be experiential takes mastery.

Event Marketing Experience

  1. Nationwide experiential event marketing;
  2. Strategic brand development and integration;
  3. Large scale events, pop-ups, tours, show logistics, and management;
  4. Sponsorship package development;
  5. Consumer promotion;


Doing More In Less Time

Business owners and executives work at 120% - 130% capacity!  It is virtually impossible to get "everything" done in the course of your work day.

Studies show there are 340 hours of reading and catching up to do at any given point.  Because executives are working with smaller staff and doing more in less time, they constantly working just to get out from under the backlog.


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