Experiential Event Marketing

High touch activations that engage and enroll

The Value of Experiential Events


  • Experiential event activation accelerates purchase decisions.
  • Experiential takes your customers on a journey, guiding them to their destination through emotional bridges and educational tools.
  • Event platforms attract thousands of guests as physical activations offer experiences that cut through the clutter and establishes a dialog with the insular subconscious.

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Five Compelling Reasons Why You Must Create Experiences

1. Experiential marketing has demonstrated itself as the #1 medium leading to purchase decisions.
2. 50%+ of those polled agree experiential marketing inspires action e.g. word of mouth occurs following brand experience.
3. 80% of those polled agree experiences create awareness and understanding. This experiential learning is more likely to result in credibility far more powerfully than any other communication.

4. 81% agree experiential marketing makes your audience more receptive marketing.
5. 85% agree they would recommend to others about participating in a live event.

*The above in part come from a Promo Magazine Experiential Marketing Study.

Marketing Trends in 2012 focus on "more experiential marketing". Business marketing becomes more intimate and engaging than ever before. Source: New York Enterprise Report.

White papers released by Cornell University regarding Face-to-Face experiences show there are three reasons why live events continue to be an essential part of the marketing mix:

1. In person events are better suited for capturing the attendee's attention;

2. They inspire positive emotions; and

3. Face to Face builds networks and relationships.

 Virtual meetings are an effective complement to — but not a replacement for — face-to-face gatherings.

A report by Maritz Travel Co. President and CEO, Christine Duffy and Maritz Institute executive director Mary Beth McEuen, concluded face-to-face meetings are valuable and viable for three reasons:

1. These meetings capture attendees' attention,

2. These meetings inspire a positive emotional climate, and

3. These events allow attendees to build human networks and relationships.

The white paper also found face-to-face meetings are especially effective for large groups.


Behavior and Influence

Individuals report one of the three items they cannot leave home or do without is their cell phone. Add this behavior to understanding many individuals spend their time in front of a computer or television, you begin to realize where the subconscious need for humans to crave connection and certainty comes from.

From the distraction media clutter and cyber noise by connecting with your audience at the sub conscious level you connect with them in a place where more than 80% of the human mind processes what and how they act or react to an external stimulus. This is the domain where emotions are formed and brought to the surface to affect any decision making that takes place.

We have grown up accustomed to a parent's loving touch, the certainty created by a handshake, and the belief one can see into the soul of another by looking into their eyes.

When you connect with someone physically we bring back a level of humanity lost and can satisfy one or more of the individuals human needs while stirring their emotional state. This communication takes place at a sub consciously powerful level.

Event Marketing Experience

  1. Nationwide experiential event marketing;
  2. Strategic brand development and integration;
  3. Large scale events, pop-ups, tours, show logistics, and management;
  4. Sponsorship package development;
  5. Consumer promotion;


MWBE Certification

There is a reason why a growing number of companies are seeking to do business with certified Minority and Women-owned Business Enterprises ("MWBE").

City, State and Federal Tax Incentives

Retaining a MWBE supplier for your company can result in tax incentives, rebates and breaks from a variety of governmental agencies. Whether the MWBE is contracted or sub-contracted to perform work for your business the tax incentives can provide your company significant tax savings or credits for work earmarked as MWBE contracted or sub-contracted work.

Internal and External Supplier Diversity Requirements

Companies in the US often have internal or external pressures to employ and employ diversity as part of their conducting business.

Read More...  Carson Worldwide MWBE Certification

Doing More In Less Time

Business owners and executives work at 120% - 130% capacity!  It is virtually impossible to get "everything" done in the course of your work day.

Studies show there are 340 hours of reading and catching up to do at any given point.  Because executives are working with smaller staff and doing more in less time, they constantly working just to get out from under the backlog.


Join Our Vendors & Suppliers

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Carson Worldwide integrates it's clients events with latest technology, spectacular effects, high touch human interaction and engagement.  We constantly improve and partner with innovative companies to keep our services leading edge, cost effective and delivering high impact.  Apply as a vendor or event supplier for fabrication, tents, displays, staffing, kiosks, signage, printing, audio visual, lighting, staging, freight handling, rentals, etc. This email address is being protected from spambots. You need JavaScript enabled to view it...

Crewing & Interning

Get hands-on experience in Experiential Events

Learn and grow your portfolio in the event industry as a volunteer.

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