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Carson Worldwide Experiential Event Marketing
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CREATING BEHAVIORAL RESULTS AND EXPERIENCES
HYPERLINKS
WHAT IS EXPERIENTIAL MARKETING? RESEARCH STATISTICS FROM EVENTS WHAT RESULTS ARE YOU ACHIEVING WITH YOUR MARKETING DOLLARS? WHY IS EXPERIENTIAL MARKETING SO EFFECTIVE EXPERIENTIAL EVENT MARKETING COMPANY PROFILE
Want to create raving fans of your product or service? Carson Worldwide produces viral top of mind results immediately through human experience and by connecting with your customers subconscious buying habits, behaviors and thoughts. WHAT ARE EXPERIENTIAL EVENTS? "If I tell you something you'll forget it, if I show you something you may remember it, and if you do something you understand it and it becomes part of a powerful experience". By Carson Tang (Illinois Meetings & Events 2008). Experiential event marketing is based on creating powerful behavioral anchors within the event backdrop. By creating and engaging your target audience in memorable experiences, emotional anchors are created. The backend of this strategy is embedding triggers in your advertising, branding and marketing messages to ignite the action that has been anchored in the event we develop and produce. These vehicles drive experiential marketing, viral stickiness, word of mouth and action. Want to learn more about how you can create memorable experiences that inspire and motivate your customers into a favorable buying position? Contact us at 347.689.9090 or complete the information request below. During a challenging economy if you create a dialog between you and your customer it breaks their mind siesta. Communication built on an experiential platform creates a pipeline direct into your customers minds. WHAT IS EXPERIENTIAL MARKETING?
This level of marketing is experience based and it is a striking in its effectiveness. There are many who claim to be involved in experiential marketing and events, there are few who really know what it is and can take you to the next level even long after your experiential event. For more information how experiential marketing could generate huge results for your marketing initiatives contact Carson Worldwide or call 347.689.9090. How would you like to create positive experiences and open a dialog with your customers' sub conscious minds? Transformation takes place at an emotional level. 90% of your mind works on the subconscious level. Knowing these two crucial pieces of information allows you enter into your audiences' minds. If you want a clear unobstructed dialog with someone's thoughts, beliefs and behaviors the best path to do it through is their subconscious while stimulating positive emotions. Carson Worldwide engages people at a conscious level with experiential events and brand initiatives. These percolate deep within the audience's subconscious mind while influencing their buying behaviors and belief systems. By accessing your customer's subconscious and stimulating positive emotions we position your information, product, service and brand top of mind in your audience. Consequently, these marketing strategies result in word of mouth (viral) driven events, creates new experiences, impressions, and recall. Are your current results at 1% - 3%? How about achieving between 20% - 70% trial, purchase consideration, and conversion when you go experiential. Contact us and we'll let you know how to quickly and cost effectively influence your audiences buying habits. RESEARCH STATISTICS FROM EVENTS Reach into your prospects' hearts and minds and deliver the value and outcome they are looking for.
Do you know how much time you have to stir up emotion and influence your customer? Eight seconds. Would you like an event to create memorable experiences the stir the emotion and/or get your audience to think, within seconds? Our branding, word of mouth, viral initiatives, and retail 'push pull' marketing results in immediate penetration and generates long term residual call to action and/or buzz, branding and referrals. We help you capture audience mind share in an ever growing insular environment of countless advertising distractions with a clear unique selling proposition and immersive strategy based on emotional influence, human behavior and motivation.
WHAT RESULTS ARE YOU ACHIEVING WITH YOUR MARKETING DOLLARS? Are you generating awareness for your company?
Sales results are not based on how many eyeballs see your product, ad, or even how many go to your website. The outcome you want comes from the experience you create and the emotion you associate to your product or service. If you want your audience to buy five times or multiple times a year versus a one time purchase engage your customer for a longer periods of time and more often. When individuals interact with your product, service or brand more, the closer they will be to purchasing now, and repeatedly in the future. What are your metrics and what produces bottom line results? We generate recall and activation through engagement, interaction and education. Want to get started now? Contact us today.
As you may already know understanding your audience is essential. We may not be mind readers but we sure know how to predict cause and effect as part of our strategy involving market and population segmentation. Different psycho and demographic populations have deep seated beliefs leading to predictable behaviors within their classifications, they have fixed belief systems, and established habits in place. Build 'Trojan Horses' using events to access and influence your audiences' impressionable minds. Knowing how to get your message, product, service or destination accepted and recalled subconsciously within the framework of your target audience's behavioral patterns is where we excel. Integrate our knowledge of predictable patterns and human needs and motivation to build new buying habits while stimulating positive public opinion and loyalty are the results you recognize. Identify and mobilize word of mouth connectors, mavens and evangelists for your products and services creating trust, identity, awareness and WOW. Buyers today are composed of intelligent shoppers who recognize over used selling come-on's and traditional marketing techniques. Would you like a uniquely exciting and moving experience associating to your brand identity, service and product at a core level? At Carson Worldwide we create a powerfully scripted strategy and tactical approach for your marketing formula. Learn what your formula is today by connecting to us at 347.689.9090. Break the speed barrier by flying at thousands of miles per hour, accelerate your audience's buying decisions through education and ownership. We drive results through word of mouth while achieving exponential results! We work with the strengths of your enterprise and brand assets to leverage your unique selling proposition. WHY IS EXPERIENTIAL MARKETING SO EFFECTIVE?Experiential events results in viral word of mouth which leads to exponential outcomes. Creating emotional associations with targeted consumers nationwide creates lifestyle gateways and builds mindshare while influencing and educating the public, the consumers, decision makers and trade in profound ways. Our expertise in developing new beliefs and habits is based on maximizing the human potential and opening a portal of communication with your audiences blocked pathways. We are entering a new age of competition coined the Experience Economy. "Goods and services are simply props to engage the customer in this new era. Customers want memorable experiences and companies must become stagers of experiences. While the work of experience stager perishes upon its performance, the value of the experience lingers in the memory of any individual who was engaged by the event." B. Joseph Pine II and James Gilmore (Harvard Business School Press. Furthermore Disney as an experience stager believes "Most parents don't take their kids to Walt Disney World just for the event itself, but rather to make the shared experience part of the everyday family conversation for months, and even years afterward". Technorati Tags: experiential, event marketing, viral, word of mouth, motivation, promotion, tours, road show, exhibit, trade show, expo, meeting, conference, production Del.icio.us Tags: experiential, event marketing, viral, word of mouth, motivation, promotion, tours, road show, exhibit, trade show, expo, meeting, conference, production |
Using live events as a backdrop you
create emotional anchors and positive associations with your product, service and brand. There is nothing on Earth that comes close to being able to establish rapport with individuals as
does an experiential event especially when engaging your target audience in a live face-to-face environment. The marketing side of this impressive strategy involves creating an open dialog with your audience
and directly into their sub conscious thoughts so they are receptive of your message while being open to hearing your story. Experiential marketing creates these opportunities for you by allowing your audience to let down their guard and
be open to engaging trial, participation and even test closing themselves.